Project Overview
Dropz Criativo is an internal newsletter featuring Cachorrão, a frame-by-frame animated character that brings humor and interactivity. His presence increased engagement and email open rates, making internal communication more dynamic and memorable.
My Contributions
I conceived and developed Cachorrão, a custom frame-by-frame animated character created to embody humor and relatability in the Dropz Criativo newsletter. His personality was carefully crafted, inspired by the playful style of cartoons and comic strips, with a special nod to Snoopy (Peanuts cartoon) and the iconic Brazilian caramel mutt dog “cachorro caramelo”, a friendly and familiar figure across the country. Through design and animation, I brought the character to life, ensuring he interacted with each edition’s theme.
