Project Overview
Maresis, a leading nasal spray brand, launched a new device for both adults and children, offering a stronger flow for deeper cleaning and lighter breathing. Two videos were produced: one focused on the product launch, and another using the swallow storytelling to engage the sales force. The campaign translates the feeling of clarity and ease through a clean design, with motion graphics conceived to reinforce the concept using immersive animations and sound effects for a synesthetic experience.
My Contributions
I developed the script to clearly convey the campaign’s concept, created the idea of the swallow as a literary device to craft an engaging storytelling for the sales force, designed the scene layouts based on the brand’s visual identity, and executed the animations that brought the narrative to life with immersive motion design.
